Bublr Bike Share System

Milwaukee County, WI

Project Overview

The Wisconsin communities of Wauwatosa, West Allis and Shorewood desired a bike share system for commuters, recreational users and tourists, providing these individuals with an alternative form of transportation for short-distance trips. Bike share systems function like libraries: Users check out a bicycle at one location and return it to the same or another station within the system’s service area.

Locating ideal station sites in each community required creative problem-solving. Each site needed sufficient right of way for equipment, balanced station density (the right amount of distance from another site), and a location close to destinations like restaurants, stores, city hall, and farmers markets. Additionally, the team avoided placing stations by historic properties, archaeological sites, and parks. After planning and construction of the first phase, Wauwatosa successfully opened seven stations with 75 bicycles. Construction of bike-share stations in West Allis and Shorewood followed in a second phase.

Photography by Weston Imaging

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