Titletown District Mixed-Use Development Green Bay, WI

On the heels of a large redevelopment at Lambeau Field, the Green Bay Packers unveiled a master plan for Titletown District. To draw both community residents and visitors, Titletown District has elevated the Green Bay area to a whole new level, with Lodge Kohler luxury hotel, Hinterland restaurant/brewery and Bellin Health Sports Medicine and Orthopedics clinic anchoring the 34-acre mixed-use development. Visitors have enjoyed ice skating, sledding, music and other events in the public plaza.

GZA, desiring a partner with a strong history in mixed-use developments, brought raSmith aboard the design team. Site planning and engineering the $130-million destination certainly tested the team’s creative problem-solving skills—and showcased flexible design solutions. The underground detention systems for stormwater management and water quality are linear in design, which will allow new infrastructure to function properly while remaining flexible should the site plan change in the future. The plaza design also needed to be flexible to accommodate future buildings without modifying the existing infrastructure, including fiber-optic cables and wiring for lighting. Even the 45-foot-tall sledding structure needed to accommodate a building and skating trail beneath it.

Planning a project of this size called for extensive communication and coordination with multiple agencies and local government that created trust and built relationships along the way.

Renderings reproduced with permission from the Green Bay Packers.