News
raSmith was honored to receive a Pinnacle Award for website design at the 2022 Society for Marketing Professional Services (SMPS) Heartland Regional Conference (HRC) held in Milwaukee this past April. The SMPS Pinnacle Awards recognize excellence in marketing and communications within the architecture, engineering, and construction (A/E/C) industry. The awards were broken down into nine categories, and 11 awards were presented this year. The judges’ comments about raSmith’s website design included, “a beautiful website and easy to navigate” and “great use of visuals to show final product.”
raSmith commenced a new website design in early 2020 with the goal of increasing website visits, organic and direct search traffic, overall users and new users, page views, and inquiries through our services pages. We also sought to improve layout, functionality, and navigation; add video/enlarge photos; create design consistency; increase traffic including attracting qualified job candidates; and create a development environment so we could internally manage future website design and maintenance tasks.
About SMPS Heartland
The Society for Marketing Professional Services Heartland Region, comprised of 10 chapters of approximately 900 professionals representing more than 350 companies, is a group of marketing and business development professionals within the A/E/C industry. SMPS offers members professional development, leadership opportunities, and marketing resources to advance their careers.